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Anya Ziourova Joins LVMH Expert Committee for Designer Prize

Kento Spanos

DESIGN BY COMMITTEE: Gearing up for the second edition of the LVMH Prize for young fashion designers, French luxury group LVMH Moët Hennessy Louis Vuitton has corralled 45 prominent figures from retail, publishing and image creation to help narrow the field to about 10 finalists.


This expert committee, counting five more members than the inaugural edition last year, is to meet about 30 pre-selected applicants during Paris Fashion Week in early March.


New members of the committee include editors Franca SozzaniEmmanuelle AltCathy HorynSuzy Menkes,Stefano TonchiVirginie Mouzat and Anya Ziourova; photographer Juergen Teller; retailer Maria Luisa Poumaillou; and bloggers Susie Lau and Chiara Ferragni. Among those returning for the second time are Natalie Massenet, founder and executive chairman of Net-a-Porter; Marigay McKee, president of Saks Fifth Avenue; and Adrian Joffe, chief executive of Comme des Garçons and Dover Street Market.


More than 700 designers have already applied ahead of the Feb. 8 deadline, vying for 300,000 euros cash, or $364,640 at current exchange rates, plus a year of coaching by LVMH executives.


Short-listed designers are to present their work in May to an all-star jury that includes designers Karl Lagerfeld, Marc Jacobs, Nicolas Ghesquière, Raf Simons, Phoebe Philo, Riccardo Tisci and Jonathan Anderson.


The prize is the brainchild of Louis Vuitton’s Delphine Arnault, a talent scout and advocate for young designers at the luxury giant her family controls. The winner is to be announced in June.